The importance of Eco-innovation is clearly being recognised in the EU and worldwide. Eco-innovation is not limited to a particular sector or only equated to environmental technologies, goods or services. It can be defined as: “the introduction of any new or significantly improved product (good or service), process, organisational change or marketing solution that reduces the use of natural resources (including materials, energy, water and land) and decreases the release of harmful substances across the whole life-cycle." ...